In 1967, Nanu Gupta sparked a retail revolution with a simple promise: deliver customer satisfaction, provide great deals, and stay profitable. Sustaining this vision wasn't easy, but Vijay Sales cracked the code to India's aspirations. Ever wondered why you won't find them in malls? Or why do serious shoppers flock to neighborhood markets while competitors chase mall dreams? The answer might surprise you! In this video, we'll reveal the genius behind their journey and how they transformed the retail industry.